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Due to its cost effective and reliable features, a large number of entrepreneurs have already started to use short message service as an effective marketing tool. The concept of sending messages in bulk has now become a popular marketing strategy among entrepreneurs. Usually, SMS Marketing is defined as a form of mobile marketing that uses SMS as an effective tool for promoting products and services.
In this time of fast and accurate communication, people want to deliver message in a discrete manner. Sending instant messages is in vogue and several SMS messengers are now gaining popularity. Bulk SMS messaging is the only medium that enables instantaneous SMS text notification to a targeted group of people that may up to thousands or lakhs. But when it has to send in group in large numbers we call it as Bulk SMS.

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